For many years Ms. Carrara has held leadership roles in the events/experiential marketing industry, creating dynamic and engaging experiences for audiences, fans, and sponsors. Working with renowned speakers, well-known brands, world-class venues, and incredibly talented event teams she’s proud of the history of producing, launching, and managing successful events of all types and sizes. 

She also spent time on the agency side, challenging her to view events through a more strategic lens. Supporting clients such as IBM, Oracle, and AbbVie she analyzed and improved the effectiveness of their portfolios and developed strategies to help them achieve their goals and objectives. 

Inside corporate marketing teams she shaped and reimagined face to face marketing tactics through experiential activities, sponsorship activations and innovative event elements. Whether it was an internal leadership event, customer hospitality or user conference the goal of surprising and delighting attendees was always at the forefront. 

She enjoys sharing her knowledge through coaching and mentoring, as it’s her passion to help educate the next generation of event professionals. 

Outside of her professional life she enjoys yoga, kayaking, pickleball and reading – as well as cheering on her beloved Boston sports teams and volunteering with Pittie Love Rescue. #adoptdontshop