Alicia Tulsee is the Founder and CEO of Moxie Scrubs, the leading lifestyle brand for nurses. Born out of the Harvard Innovation Lab, Moxie Scrubs has become a trusted name in healthcare, merging style, comfort, and functionality to meet the unique needs of nurses nationwide, powered by a vibrant community of nurses.

Under Alicia’s leadership, Moxie has expanded beyond apparel into an all-in-one workforce development platform, incorporating AI-driven solutions to elevate the nursing profession. By harnessing innovation and technology, Alicia has positioned Moxie as a leader in nursing, enhancing access to resources, education, and support for nurses at every stage of their careers while empowering their lives on and off shift.

A proud Queens, NY native and the daughter of immigrant parents, Alicia brings relentless drive and purpose to Moxie’s mission. Her vision has earned Moxie Scrubs recognition as one of the Top 30 Innovative Companies to Watch, Fast Company’s Brands That Matter Award, and the Boston Business Journal’s InnoBLAZER Fire Award for top consumer goods company.

Alicia’s leadership inspires as she empowers nurses and champions women and underrepresented founders, serving as a prominent figure in Boston’s innovation ecosystem.