Marie Webb

Marie Heikkinen Webb is a 1997 graduate of the Sport Management program from the University of Massachusetts and is celebrating her 23rd year working in the sports industry. She began her career with the Portland Sea Dogs in Maine, and spent eight years overseeing marketing for Minor League Baseball teams in both the United States and Canada. Areas of focus included marketing strategy, advertising, community relations and game-day entertainment. After time with the Vermont Expos she moved to Ottawa, Ontario with a specific emphasis on rebranding the team and creating a fresh new game atmosphere for fans. In her last stop in baseball she served as General Manager for a start-up team in New Haven, Connecticut. As one of only four female General Managers in minor league baseball at the time, she established the brand, oversaw all team and business operations for four years and was recognized as one of the region’s 40 Under Forty business leaders.

In 2008 she transitioned to the NBA with a dedicated focus on Marketing. Since joining the Orlando Magic eleven years ago, Marie has been involved in all aspects of marketing the franchise both locally and abroad. She is also instrumental in the branding campaigns, as well as developing strategies to increase fan engagement and drive revenue.

During her time at UMass, she was a leader in the Women In Sport Management (WISM) program, and continues to be a mentor for Sports Management students.