Karina Herold

Karina Herold is Vice President, Major Events at the Los Angeles Sports & Entertainment Commission (LASEC) and oversees operations, special events, legacy programming and community engagement for high-profile events that have included the Super Bowl and the College Football National Championship. Herold previously served as the Sports & Entertainment Sales Director at LASEC from 2008 - 2011.

Before re-joining LASEC in 2020, Herold served as the Deputy Director of Athletics at Pepperdine University and was responsible for overseeing the day-to-day operations of the athletics department including external operations, facilities operations, business operations and compliance as well as the student-facing units of academic support, leadership development, sports medicine, sports performance, mental health and diversity, equity and inclusion. As the department’s senior woman administrator (SWA), Herold served as one of Pepperdine’s representatives on the West Coast Conference’s Executive Council.

In 2016, Herold was named the Division I Administrator of the Year by Women Leaders in College Sports (formerly NACWAA). The Mark H. McCormack Department of Sport Management at UMass Amherst named Herold an Alumni-on-the-Rise Award winner in 2017.

Herold graduated from the University of Massachusetts, Amherst with a Master of Business Administration and Master of Science in Sport Management and the University of California, San Diego with a Bachelor of Arts in Human Development where she was a member of the women’s basketball team.