Roubina Surenian

Roubina Surenian is the Vice President of Partner Development and Engagement at Meet Boston (FKA Greater Boston Convention and Visitors Bureau), based in Boston.

Roubina brings over 25 years of live entertainment, ticketing, tour marketing/promotions, branded content and destination marketing expertise to Meet Boston to support and expand our partner relationships across the 23 neighborhoods of Boston to help drive economic development via the tourism economy.

Prior to joining Meet Boston, Roubina was Vice President, Strategic Projects and Partnerships at True Tickets, Vice President of Partner Development for Entertainment Benefits Group (EBG), and held Development roles at Ticketmaster and Live Nation where she worked with Ticketmaster’s venues, theatrical producing clients, and directly with the artist community to maximize revenue for top earning domestic and global artists. Her experience as Head of Client Service at Leaf Group and Global Client Engagement at Cornerstone OnDemand brings another vantage point in branded content, technology, and product development.

Roubina is a graduate of University of Massachusetts, Amherst where she earned her B.A. in Communications, was a licensed Realtor in California and now working on her Massachusetts license and is Board of Directors member for the University of Massachusetts, Amherst Alumni Association, and a Member at Large of the Armenian Cultural and Educational Center in Watertown. Roubina has competed in many endurance events, including two (2) full marathons, and a Half-Iron distance triathlon