Lauren Katz

Lauren has several years of experience working with companies in the Tech, Media, and Telecom industries across go-to-market strategy, digital customer experience, and marketing & sales effectiveness.

She spent the first four years of her career in EY’s Business Transformation Management Consulting practice helping Fortune 500 companies launch, scale, and optimize B2B and B2C products and services. In 2022, Lauren joined Amazon as a Product Marketing Manager for Amazon Publisher Services (APS), an organization within Amazon Advertising that helps global online media publishers build, monetize, and grow their programmatic advertising businesses. At APS, Lauren is responsible for owning the development and execution of all go-to-market activities for a number of products, including the value proposition and positioning, external communications, internal training sessions, marketing collateral, and more.

Lauren graduated from the University of Massachusetts, Amherst with a Bachelor of Business Administration in Operations and Information Management (OIM). During her time at UMass she was a part of the Isenberg Undergraduate Consulting Group and a teaching assistant for two OIM classes. Lauren currently resides in New York City and in her free time enjoys exploring the city’s restaurant scene, going to live theater performances, cooking for friends and family, and curling up with a good book.