Zihla Salinas

Zihla is Global CMO and U.S. CEO of ENGINE, a Global media, marketing solutions and technology company. In her role, Zihla oversees the vision and direction of ENGINE brand and the integrated offering of consulting, strategy, data and creative capabilities, in the U.S. Zihla has spent her career running formidable integrated agencies, and working with clients such as Netflix, Warner Brothers, Kraft, Bank of America, Charles Schwab, Disney, HBO, Apple and Nestle. Prior to this role within ENGINE, Zihla served the organization in the role of CEO of Trailer Park, a leading entertainment marketing and content creation company.

Prior to Trailer Park and ENGINE, Zihla launched and ran DonerLA as EVP and Managing Director. She joined DonerLA from parent company MDC Partners, where she served as Senior Vice President Strategy and Development. Prior to that, she was the CMO of RAPP and she has held senior strategy roles at companies including MXM, Genex and O’Grady Meyers. Her home base is Los Angeles, where she lives with her husband and two children.