As an innovative leader
who has built her career in digital communications, Beck joined Cadreon to develop bespoke solutions for her clients. In her role as Director, Programmatic Strategy, she is driven by her passion to solve problems and thrives on crafting end-to-end, cross-channel and cross-device plans. Her love of data and the ever-evolving ad tech space aid her in creating unique programmatic solutions for clients in the healthcare, pharmaceutical, luxury, automotive and financial verticals.
Prior to joining Cadreon, Beck was brand side creating marketing solutions for BNY Mellon Global Client Management, OppenheimerFunds and eFinancialCareers North America and for startups such as Levo and TastingTable.
Beck earned a B.S. in Sociology and a B.B.A. in Marketing from the University of Massachusetts – Amherst, has a penchant for 4” heels, downhill skiing and medium rare steak.