We obtain our information and stay connected with the world through marketing. In the age of digital media, a career in marketing can mean very different things. From managing one or more brands in a creative agency, to working in market research mining analytics; there are endless possibilities for careers in this industry for both creative and non-creative people. Panelists will talk about their paths in marketing and why they chose to take it. They will also discuss the skills necessary to succeed in their roles and careers.
Careers in Marketing
“Leadership is not a popularity contest; it’s about leaving your ego at the door. The name of the game is to lead without a title.” ~ Robin Sharma. Leadership style is unique to everyone, and the most successful leaders are self-aware. Taking time to reflect on the strengths and weaknesses of your leadership style is key to becoming a successful and inspiring leader. During this panel, attendees will learn about each panelists’ experiences in leadership roles. Panelists will speak about their mentors in leadership, how they have adapted their leadership style over the course of their career, and how women specifically can develop themselves into successful leaders.
When you were five, you dreamed of being a firefighter. By middle school, your heart was set on teaching. As a college student, you changed your mind once again and are now striving to become a successful business women. Where do you go from here? WHO KNOWS! It’s OK not to know, and never too late to get out of your comfort zone to take on a new career opportunity. The transition of careers should not be a scary thought, but a window of personal growth. "Vulnerability is the birthplace of innovation, creativity, and change." ~Brené Brown. Get ready to learn how to embrace change and uncertainty.
Diversity & Inclusion
As Jana Kingsford once said, “Balance is not something you find, it’s something you create.” Develop the skill of balance by establishing an awareness of your time spent on your career, home life, and self care. Though it may feel nearly impossible to succeed in your career path without becoming engulfed by it, utilizing the right resources and communicating early on about your expectations is an essential component. You will only have success in your career and personal life if you are attentive to what is going on in each. Learn from professionals who have created a work life balance, while also working their way up the ladder in their professional careers.
Work Life Balance
Making it to the C-Suite
As the well known, Sheryl Sandberg lives by, “Don’t expect that you’ll get to the corner office by sitting on the sidelines. Sit at the table.” The challenge starts with how to get there and continues with how to act once you are there. Standing out and making your voice heard is a challenge faced by women everyday. Women fight the bossy stigma while on this career path. Learn how to set ambitious goals and see yourself make progress in the business world. In addition, set yourself apart from others and gain the technique to manage your own performance. And remember “You’re Not Bossy, You’re the Boss.”
We all know, it’s not about what you know, it’s about who you know. According to the US. Bureau of Labor Statistics, approximately 70% percent of all jobs are found through networking. It is more important now than ever to develop this craft. This panel will focus on learning the importance of networking, including stories of how alumnae have leveraged their own network to find career opportunities. Alumni will share their best practices for how they have kept in touch with alumni and former co-workers.
“Everything is negotiable. Whether or not the negotiation is easy is another thing.”~ Carrie Fisher. Negotiation skills in any role are vital to both personal and professional success. Whether it be in regard to your salary, role or assignment, or an agreement with a client, negotiating is essential to any job. Panelists will discuss how they’ve used their negotiation skills to advance their careers and foster good relations with colleagues and clients. What are the challenges associated with negotiations and how does one initiate and navigate the process? This panel will provide attendees with practical knowledge about useful negotiation tactics.
Time for a Reality Check: “The real world is a big change, more than you can ever imagine when you are sitting in the classroom thinking about the outside world!” Change and uncertainty fill our minds when discussion of post graduation life becomes an everyday topic. Whether you still do not know what you want to be when you grow up or you already have a job secured, the real world is daunting to all of us. Panelists will assure you that you hold the knowledge and foundation to thrive in the business world. The College Afterlife is not the end of something great, but the true beginning of everything you are becoming.
What Happens Next
Technology is integrated into every part of our lives - especially within business. Demand for tech careers is high and continuously growing with the advent and introduction of “new tech.” As more and more companies move into the space of technology advancement, there is even more of a demand for people knowledgeable in business. Panelists will discuss their transition into the tech industry and how their business education impacts their work environment.
Women in Tech
Women for UMass (WFUM) Presentation
WFUM is a network established to educate, encourage, and inspire women to be avid supporters and philanthropic leaders engaged with the university. WFUM is led by a steering committee of women donors who want the opportunity to advise the WFUM initiative.
Panel: Overcoming Challenges in Your Career
spondored by pratt & whitney
Our luncheon panelists will convey real life career situations that might be perceived as enormous challenges that include trade offs, both personal and professional. They will describe their career, the challenges that accompany their career, how they overcame those challenges, and the lessons learned.