We obtain our information and stay connected with the world through marketing. In the age of digital media, a career in marketing can mean very different things. From managing one or more brands in a creative agency, to working in market research mining analytics; there are endless possibilities for careers in this industry for both creative and non-creative people. Panelists will talk about their paths in marketing and why they chose to take it. They will also discuss the skills necessary to succeed in their roles and careers.
Careers in Marketing
“Leadership is not a popularity contest; it’s about leaving your ego at the door. The name of the game is to lead without a title.” ~ Robin Sharma. Leadership style is unique to everyone, and the most successful leaders are self-aware. Taking time to reflect on the strengths and weaknesses of your leadership style is key to becoming a successful and inspiring leader. During this panel, attendees will learn about each panelists’ experiences in leadership roles. Panelists will speak about their mentors in leadership, how they have adapted their leadership style over the course of their career, and how women specifically can develop themselves into successful leaders.
When you were five, you dreamt of being a firefighter. By middle school, your heart was set on teaching. As a college student, you changed your mind once again and are now striving to become a successful business professional. Where do you go from here? WHO KNOWS! It’s OK not to know, and never too late to get out of your comfort zone to take on a new career opportunity. The transition of careers should not be a scary thought, but a window of personal growth. "Vulnerability is the birthplace of innovation, creativity, and change." ~Brené Brown. Get ready to learn how to embrace change and uncertainty.
Talk of diversity and inclusion has become commonplace in many corporations, but are they really doing the work necessary to make their environment a more inclusive space? This panel will discuss the various experiences of panel members and how they have navigated the topic of diversity in the workplace. They will share their experiences leading employee resource groups, executive diversity and inclusion trainings, and general thoughts on how millennials may be influencing this change in the workplace.
Diversity & Inclusion
We all know, it’s not about what you know, it’s about who you know. According to the US. Bureau of Labor Statistics, approximately 70% percent of all jobs are found through networking. It is more important now than ever to develop this craft. This panel will focus on learning the importance of networking, including stories of how alumnae have leveraged their own network to find career opportunities. Panelists will share their best practices for how they have kept in touch with alumnae, faculty and staff, and co-workers.
Making it to the C-Suite
As the well known Sheryl Sandberg lives by, “Don’t expect that you’ll get to the corner office by sitting on the sidelines. Sit at the table.” The challenge starts with how to get there and continues with how to act once you are there. Standing out and making your voice heard is a challenge faced by women everyday. Women fight the bossy stigma while on this career path. Learn how to set ambitious goals and see yourself make progress in the business world. In addition, set yourself apart from others and gain the technique to manage your own performance. And remember “You’re Not Bossy, You’re the Boss.”
Work Life Balance
As Jana Kingsford once said, “Balance is not something you find, it’s something you create.” Develop the skill of balance by establishing an awareness of your time spent on your career, home life, and self care. Though it may feel nearly impossible to succeed in your career path without becoming engulfed by it, utilizing the right resources and communicating early on about your expectations is an essential component. You will only have success in your career and personal life if you are attentive to what is going on in each. Learn from professionals who have created a work life balance, while also working their way up the ladder in their professional careers.
“Everything is negotiable. Whether or not the negotiation is easy is another thing.”~ Carrie Fisher. Negotiation skills, in any role, are vital to both personal and professional success. Whether it be in regard to your salary, role or assignment, or an agreement with a client, negotiating is essential to any job. Panelists will discuss how they’ve used their negotiation skills to advance their careers and foster good relations with colleagues and clients. What are the challenges associated with negotiations and how does one initiate and navigate the process? This panel will provide attendees with practical knowledge about useful negotiation tactics.
Time for a Reality Check: “The real world is a big change, more than you can ever imagine when you are sitting in the classroom thinking about the outside world!” Change and uncertainty fill our minds when discussion of post graduation life becomes an everyday topic. Whether you still do not know what you want to be when you grow up or you already have a job secured, the real world is daunting to all of us. Panelists will assure you that you hold the knowledge and foundation to thrive in the business world. The College Afterlife is not the end of something great, but the true beginning of everything you are becoming.
What Happens Next
Technology is integrated into every part of our lives - especially within business. Demand for tech careers is high and continuously growing with the advent and introduction of “new tech.” As more and more companies move into the space of technology advancement, there is even more of a demand for people knowledgeable in business. Panelists will discuss their transition into the tech industry and how their business education impacts their work environment.
Women in Tech
Women for UMass (WFUM) Presentation
WFUM is a network established to educate, encourage, and inspire women to be avid supporters and philanthropic leaders engaged with the university. WFUM is led by a steering committee of women donors who want the opportunity to advise the WFUM initiative.
Panel: Career Turning Points
spondored by UTC
Everyone has that one moment that defines their career; whether it is declaring an undergraduate or graduate major, securing an internship or job, or receiving guidance from a mentor.Career challenges and changes are something that everyone faces in life. It is how one approaches and navigates these career-life-events that define them. When it comes to your career advancement and path, it can be difficult to figure out how to handle all of the changes, challenges and trade-offs that come your way. Each professional’s career turning points are different and discussing these milestones will help to enlighten attendees on how to navigate their careers.
the ISENBERG FAMILY CHARITABLE FOUNDATION
The Isenberg Family Foundation will continue to work in the spirit of Eugene Isenberg’s legacy supporting entrepreneurs, empowering underserved communities, and trying to provide equal access to opportunity to all people regardless of income level.
Guided Networking Lunch
The Guided Networking Lunch is a new networking platform for the 5th Year Women of Isenberg Conference. This networking lunch will provide an opportunity for attendees, at their assigned tables, to network with corporate recruiters, representatives, panelists, and UMass alumni. The moderator will provide talking points to guide the conversation at your table.
This workshop will help attendees overcome the fear of public speaking, polish their skills, and be ready to tackle presentations, speeches, and everything in between.The art of public speaking is something that is difficult to master, but is a necessary skill in all fields and industries. Learn the tips and tricks that will help you become an effective public speaker!
Managing Social Styles
Everyone is different, which means that people with varying personality types are likely to react to the same situation in different ways. When working with a group of people, it is crucial to understand not only the personalities of those around you but your own personality as well. Dr. Melissa Baker will lead this workshop to help you discover ways to leverage how others think in order to manage and work with multiple types of personalities on the business road ahead.
Real Talk: Sexism in the Workplace
Discussing sexism in the workplace is often considered taboo. This session will be a live recording of the podcast, Leveling The Playing Field, created by Bobbi-Sue Doyle-Hazard with special guest, Director of Diversity and Inclusion, Dr. Nefertiti Walker, will openly and honestly discuss the many ways that sexism may manifest itself in the workplace. Through in-depth conversation, and audience participation, they seek to engage the audience in a real discussion of sexism in the workplace.
The hard part of a job search is landing an offer, but the work does not stop there. It is important to evaluate your offer to make sure that this job is truly the right fit for you. Career Coach Kim Bilawchuck will guide you through the steps you must take when evaluating a job offer for an internship or a full time position. In addition to addressing how to negotiate a salary, she will help you learn to evaluate the offer based on non-financial factors such as vacation time and work life balance. This knowledge will guide you throughout your career and help you reach your full potential as you make your way to the top.
Evaluating Your Job Offer
The 2017 WOI Conference Keynote Speaker, Karyn Schoenbart, joins us again this year to present her newly published book Mom.B.A. inspired by her daughter and very successful business woman herself, Danielle Sporkin. Danielle is currently a Senior Vice President at Essence with over 10 years of business experience. Karyn and Danielle will host this workshop to reveal essential business advice Karyn has shared with her daughter throughout her life and early career. Workshop attendees will learn how to make a good first impression, deal with difficult situations in the workplace and life, and how to survive your boss. This incredibly successful mother-daughter duo will share how it really is possible to do it all.