We obtain our information and stay connected with the world through marketing. In the age of digital media, a career in marketing can mean very different things. From managing one or more brands in a creative agency, to working in market research mining analytics; there are endless possibilities for careers in this industry for both creative and non-creative people. Panelists will talk about their paths in marketing and why they chose to take it. They will also discuss the skills necessary to succeed in their roles and careers.
Careers in Marketing
“Leadership is not a popularity contest; it’s about leaving your ego at the door. The name of the game is to lead without a title.” ~ Robin Sharma. Leadership style is unique to everyone, and the most successful leaders are self-aware. Taking time to reflect on the strengths and weaknesses of your leadership style is key to becoming a successful and inspiring leader. During this panel, attendees will learn about each panelists’ experiences in leadership roles. Panelists will speak about their mentors in leadership, how they have adapted their leadership style over the course of their career, and how women specifically can develop themselves into successful leaders.
When you were five, you dreamt of being a firefighter. By middle school, your heart was set on teaching. As a college student, you changed your mind once again and are now striving to become a successful business professional. Where do you go from here? WHO KNOWS! It’s OK not to know, and never too late to get out of your comfort zone to take on a new career opportunity. The transition of careers should not be a scary thought, but a window of personal growth. "Vulnerability is the birthplace of innovation, creativity, and change." ~Brené Brown. Get ready to learn how to embrace change and uncertainty.
Talk of diversity and inclusion has become commonplace in many corporations, but are they really doing the work necessary to make their environment a more inclusive space? This panel will discuss the various experiences of panel members and how they have navigated the topic of diversity in the workplace. They will share their experiences leading employee resource groups, executive diversity and inclusion trainings, and general thoughts on how millennials may be influencing this change in the workplace.
Diversity & Inclusion
We all know, it’s not about what you know, it’s about who you know. According to the US. Bureau of Labor Statistics, approximately 70% percent of all jobs are found through networking. It is more important now than ever to develop this craft. This panel will focus on learning the importance of networking, including stories of how alumnae have leveraged their own network to find career opportunities. Panelists will share their best practices for how they have kept in touch with alumnae, faculty and staff, and co-workers.